price drop protection
reducing purchase anxiety
to drive brand engagement
Role – Principal Product Designer
Team – Collaboration of 5 cross-functional product teams
Timeline – 8 Weeks
Year – 2025
+XX%
Conversion rate
+XX%
User engagement
+XX%
Monthly active users
Situation
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Opportunity
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
How might we…
reward customers who book early?
How might we…
reassure customer they’re getting the best price no matter when they book?
How might we…
might we reduce “buyers remorse” if prices do increase?
Actions
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Results
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.