HOLLYJOYSMITH.LET'S CHAT

Creator.Designer.Builder.Founder.

Bio.

I'm a Principal Product Designer with 12 years of experience who loves the messy bit that comes before the pixels — finding the real problem, getting the right people in invested, building an experimentation plan, and charting the most efficient route to live.

At On the Beach I've taken the app from a basic solution to a retention-driving experience — spanning board-level strategy, deep research studies, and hands-on delivery.

I work with integrity and intention, but execute fast. My skill is knowing how to balance both to progress the mission.

CONNECT ON LINKEDIN
Portrait
  • The Body Coach
  • Schroders
  • NatWest
  • FWG
  • Gousto
  • BT
  • Mettle
  • ustwo
  • Three
  • GoHenry
  • The Body Coach
  • Schroders
  • NatWest
  • FWG
  • Gousto
  • BT
  • Mettle
  • ustwo
  • Three
  • GoHenry

Casestudies.

On the BeachThe Body CoachMettleLloyds

Résumé.

Feedback.

Holly helped us create, from scratch, all the UI and help us refine the UX for brand new, web based, client presentation system - something never before conceived. Her ability to quickly research and incorporate the best of UX design right at the beginning of the process saved us a large amount of time and money.

Grante Locke

Head of Web-Based Solutions, Multi-Asset, Schroders

Holly's expertise, and thought leadership were critical to aligning our team to valuable outcomes. Her knowledge, professionalism and openness helped drive partnership between the buyer, the business and our stakeholders which led to our ability to deliver value.

Ed Riefle

Senior Principal Consultant, Slalom

Holly played a pivotal role in the Goldman Sachs' Marcus application discovery work. Her meticulous analysis of the existing product backlog and the accessibility violations into a prioritised board helped accelerate the creation and estimation of a backlog, providing a brilliant visual aid for presenting the complexity of the remediation work back to the client.

Saranjeet Bhachu

Principal Software Engineer, Slalom